Search Engine Optimization Solutions
We understand how critical online visibility is for the success of companies in today’s business climate.
Usage of the Internet is expanding at an estimated rate of 100% in every country of the world, and growing by as much as 1,000% in others. With traffic numbers like that, it’s hard to argue that your web presence can give you a truly competitive advantage. Hundreds of thousands- even millions- of Users each day are looking to find your website because they want to buy your products and services. Are they finding you at the top of the search engine results?
Contrary to what you might think, it is within your control to design a content-rich, authoritative, easily accessible site for search engines like Google, Yahoo! and Bing. The process of Search Engine Optimization- optimizing site design, code and content so that your site can be found by the automated agents that crawl the Internet- lets you achieve high placement on search engine results pages for keyword phrases that are relevant to your products and services. This allows qualified traffic to find you- millions of daily search users can see your company URL at the top of their search results, and the traffic is highly targeted, as your site is optimized for phrases that will bring ROI.
We can help you leverage the Internet and all of its infinite potential to drive success and keep you ahead of your competition. Our suite of services includes:
Competitive Analysis
To compete, you have to know who your competition is, and what they are doing on the Internet. Many times, your "Real world" competition is not the same as your online competition- our site analysis and ongoing research of trends helps you stay on top and outpace your competition.
Website Analysis
Your site may need work before an SEO campaign can begin. Our team will analyze the structure of the code on your site, directory structure, 404 error pages, content, and more to make sure that your site is ready to reap the benefits of an extended SEO campaign.
Keyword Research & Analysis
An SEO campaign focused on the wrong or incorrect keywords, or those keywords that drive rankings but do not bring ROI, is not an effective campaign. Our team will analyze your preferred keywords and strategize on how to rank your site for words that bring qualified traffic- not just a blitz of numbers.
SEO Strategic Development
Every single SEO campaign is different; there is no "magic bullet" for fast rankings. We will analyze your site and your competition to best strategize how to bring you qualified traffic- this includes a team of over 150 experts in the field, from copywriters to designers, to coders, to Project Managers. We use only "head3 hat" techniques- after all, an authoritative site is no good if it’s banned from Google!
Structural Optimization
There are many structural components to your site that might affect your positions on the Search Engines Results pages. We will look at optimizing your navigation and directory structure so that you get the maximum benefit when the spiders come to your site.
Code Optimization
There are many code optimizations that can be affected on a given site, as well. We’ll make sure that all code is up to current Best Practices, and will maximize the code on the site so that it gets crawled rapidly- load time is an important factor for the search engines, and they need to be able to find your content too.
Content Development & Optimization (including Blog Development and Maintenance)
Our team of content writers is world class, able to produce targeted content for both big and small companies alike, and for clients in all sorts of business arenas. Our team will optimize existing content, and produce new onsite and offsite content to build your brand and authority on the Internet.
Benchmarking and Monthly Reporting
Unlike many other SEO companies, SEOP reports to its clients twice a month. This ongoing reporting allows you to have total control over your campaign- you’ll always be able to see everything that we are doing to increase your rankings.
Dedicated Account Manager
One of the most important parts of any successful SEO campaign is communication. When you sign on with us, you get a dedicated Account Manager to analyze your site, and the same account manager is then able to meet with you and refine, revise and eventually expand the strategy to meet all of your online business goals.
We realize that every business is different- your Search Engine Optimization needs will vary based on your goals, budget and revenue objectives. The initial status of your website is also an important consideration. We customize every single one of our client’s campaigns, prioritizing the various factors involved in a campaign for maximum ROI to our clients. There’s no one "formula for success", as Search Engine Optimization is a dynamic concept. We will look at your business, your site, and your competition to determine the best plan of action for your success through SEO.
We have a program for every company, be they a small online business or a Fortune 500 corporation. We are personally involved in our clients’ successes and at the end of the day; we feel that our SEO campaigns will deliver rankings that result in returns.
Our company strives to stay on the cutting edge of Search Engine Optimization technology, as well. Did you know that Google tweaked its algorithm for assigning sites spots on the Search Engine Results pages over 400 times last year? Our staff, with decades of combined experience doing SEO campaigns, is able to stay on top of the trends and conduct research and statistical analysis to make sure that your site ranks where it belongs. We have the time and expertise to rank your site and keep it ranked.
Link Building
Internal Linking Structure and Website Architecture
Your navigational hierarchy plays a key role in passing link gain, deep into your website. Pages too far down your website tree won't get enough attention to warrant high rankings.
It is important to optimize your website linking structure by creating a rich web of interlinking within your website. Whenever it is appropriate, we will include links to related products, related articles, related searches, etc. In doing so, we ensure the anchor text is optimal and visible enough to both the user and the search engines.
Clean website navigation structure helps enhance the user experience on the site, increase click through rate by providing shortcuts in form of mini sub navigations, improve internal linking between all relevant pages which helps build and promote pages similar in theme and topic
Link Popularity
Link popularity is one of the most important elements that search engines factor into their ranking algorithms. You may have a perfectly optimized website; however, if your site does not have competitive link popularity regarding your targeted keywords for optimization, then, your site is not likely to compete for top rankings of these phrases.
Elements search engine algorithms consider important when evaluating the strength of a link:
- Page rank of the page where your link appears.
- The actual text that is linked. For example, it is optimum to use your main keyword as the text that is linked instead of your company name.
- The link popularity of the site that is linking to your site. Link popularity is "inherited"; links that come from sites that are authoritative in the SEPV are more powerful.
- Industry relevancy of the sites promoting your products and services plays a big role in determining the quality of such link.
Social Media Marketing
Drive Powerfully Relevant Traffic, More Leads, and Sales
Social Media has become the hottest buzzword of 2009. Though many companies offer a social media service, few understand the intricacies of going viral online or have the proven background of successful social media campaigns.
Social Media Marketing Team Gives You Validated ROI
Our Social Media Team has the tested experience, the relationships, and the community to develop a social media campaign that is focused on ROI. The bottom line is that we’re here to help you drive more traffic, increase sales, build a strong brand, and generate a community for your company by utilizing social media marketing.
Digital Word-of-Mouth Translates to Real-Life Word-of-Mouth
Every conversation that happens online can and will translate to real life settings. Through tools like niche blogs, Twitter, Facebook and others, leading companies are able to generate a conversation with their target market that when done right leads to an increase in traffic, brand buzz and meaningful sales.
Social Media Marketing is the All-in-One Solution
Our expert social media team will build a strategy and execute on that strategy for your company. We offer the following services:
Optimized Blog development and design – Develop and design a Wordpress blog to fit your company theme, culture -- so it is optimized for maximum traffic and viral capacity.
Virally Enabled, Emotionally Charged Content Writing – Our expert content writers understand the Viral DNA structure needed to infuse an article with the best chance of spreading like wild fire online
Powerful Relationships and the ability to build on them – Our relationships with the hundreds of thousands of bloggers, Twitter users, and people in the social media community, which will allow you to ignite conversations on behalf of your company
Robust Brand Monitoring – Monitor all mentions of your company on blogs, twitter, and other social networks and reports back on the qualitative and quantitative details of each and allows for rapid real time responses to protect your brand and leverage opportunities to drive more sales
Explosive and Sustainable Traffic Generation – Drive significant and sustainable traffic to your website through Stumble, Digg, Twitter, and other social bookmarking sites
Charismatic Followship Building – Expand your Twitter influence by tens of thousands and build a targeted following that is relevant to your industry
Pay Per Click Marketing - Professional PPC Management Services
Want better results from your Pay Per Click campaigns? Our PPC Management service ensures just that! Our certified professionals, decades of experience, dedication to increased performance and the highest level of client retention in the industry speaks volumes of our thorough command of the paid search realm.
Google, Yahoo, MSN/Bing and other search engine marketing programs offer limitless ways of building, tuning and adjusting your campaigns. Full comprehension of all opportunities and the use of data driven strategies are key to optimal short term and long term performance. Each vertical and engine also have unique characteristics that need to be thoroughly understood and utilized to maximize your advertising investment and company growth. It is our commitment to help you realize the full potential of your online advertising resulting in a feeling of power, control and excitement over your search engine marketing ROI results.
Benefits of our Professional Management Include:
- Certified Account Managers, available 24/7, to ensure proper campaign strategy and implementation
- Daily optimization & campaign expansion for continued growth (includes in-depth industry research & keyword expansion)
- Advanced bidding strategies customized by search engine
- Professional Ad Copy testing and optimization
- Proper landing page testing & implementation for greater conversions
- Dedicated representatives from each search engine streamline implementation and troubleshooting processes
Keywords are structured in the following categories:
- Top Level - Highest volume, core industry terms. These terms are competitive and expensive, but can generate solid traffic volume & conversion w/ proper management and use of other keywords levels.
- Program Level - Industry specific terms that generally yield the highest conversions.
- "Long-Tail" Level - These four, five, six keyword phases and geographically expanded terms yield less searches, but higher conversion rates and cheaper cost per acquisition (CPA).
- Brand Level - Used to expand overall reach, conversions, and brand awareness
After Launch: Staying the Course
PPC Management is an ongoing process. After the campaign is launched, it is closely monitored, with all performance data analyzed for the best use of adjustments in continual optimization for long term results. Campaign analysis and management is performed by certified individuals, not a software program that lacks critical understanding of the intricacies of individual markets, seasons, and current events in an ever growing global economy. Your long term success is our long term success in a mutually profitable business relationship founded on trust, honesty, integrity, and a dedication to the growth of each and every individual client. This has set us in the forefront of Paid Search Management firms in the United States for the past 10 years.
Reputation Management
Online Reputation Management and Online Brand Enhancement
Studies show that consumers now rely on more than just "word of mouth" when making purchase decisions. Many people are now conducting online searches for reviews about a company or product before finalizing their purchases. In this day and age when your clients (and potential clients) judge you by your online reputation, it is vital that you remain in control of it.
More often than not, when a company has reputation-damaging listings showing up at the top of search engine results for their name, this is a sign of a relatively weak online brand. Rather than dominating search results with their own online assets for their desired keyphrase(s), companies have to watch as other top listings steadily gain more visibility. The situation is worse if there are multiple listings unfairly trashing your company-you will most likely be losing business on a daily basis. We help you manage your online reputation by pushing reputation-damaging listings down in the rankings so that they will not be as visible.
We utilizes advanced search engine optimization techniques, as well as relevant social media syndication methods to ensure that the most visible information about you online is both positive and in your control. In addition to the creation of strong, external online assets, we will take time to analyze your main website to see if optimization of your site will be beneficial to your Online Reputation Management campaign.
Online Reputation Management with us brings you multiple benefits:
- Repairing your injured online reputation by burying reputation-damaging listings in major search engine results
- Expanding and solidifying your online "brand"
- Re-establishing and/or strengthening your company message
- Placing you in vital social networks, in which you'll gain greater validity with your clients and potential clients
- Increasing traffic to your main website by creating strategic link bait in external online assets
- Helping you become a more "transparent" company, thereby encouraging clients and potential customers to interact with you more
Affiliate Marketing
Launch a new affiliate program or revitalize your current program!
Affiliate Marketing is pay-per-performance marketing that involves relationship building and networking, social media, and other traditional internet marketing such as email, pay per click and search engine optimization. As an Affiliate Advertiser, you pay a commission for every sale or lead that is generated by your Affiliate Partners. AND to become a successful Advertiser, it will take building and maintaining relationships with your Affiliate Partners.
Affiliate Marketing is cost-effective when outsourced to specialists, rather than hiring and training employees in-house. We have at least 8 years of experience managing Affiliate programs in all industries. Save Time, Frustration and Money when you work with experienced Affiliate Managers.
Our Affiliate Marketing Services
When you hire us to manage your Affiliate Program, we ensure success for you and your team. We’ll work with your technical staff, or provide our own services. Here’s what to expect working with us:
Pre-Launch: Review of your affiliate marketing objectives, products and services; your website, conversion ages and current metrics and advertising programs. We also conduct a competitive analysis, recommend network participation and create initial launch strategy. We also provide consultation or actual implementation of tracking codes to the appropriate pages, and conduct tests before launch.
Banner and Marketing Material Design: We have a full-time design team to create all of your banners, emails and other necessary materials we will need for your campaign; ongoing or one-time.
Affiliate Partner Recruitment and Management: We already have a strong affiliate base so your program can begin with success. We also use many methods to recruit new affiliates into your program, including forum and directory recruitment, targeted email campaigns and cross program recruitment. We also update and communicate with your affiliate partners regularly for continued success and activation!
Campaign Management: There is much more to do when your program launches. We don’t leave anything on auto-pilot! Our daily management of your campaign, analytics review, and your clear objectives are a combination for success.
We work with your inhouse marketing team and/or management team to develop and create the best program available to maximize your time and the potential of your Affiliate Program. For more details on Campaign Management, please do not hesitate to contact us.
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